The magnitude of the power of a referral is often overlooked, however there is no better way to bring on new clients and new business than the referral. Almost all people prefer to do business with people they know, or know of, rather than strangers. When you have been introduced to a potential new client, your comfort level is significantly higher as opposed to a cold call client. After all, few things are more reassuring than a positive endorsement from someone you know and trust.