There are many different ways of generating new business and getting new clients. To name just a few; there is advertising, sponsorship, SEO marketing, cold calling or attending networking events. Each of these strategies have their pros and cons and it can be difficult to identify which strategy is going to be most effective for you. However one of the most effective, and often overlooked strategies is through referrals.
Running a business can be one of the most rewarding experiences, however it can also be one of the most difficult. As with anything that is worthwhile, it takes a lot of hard work and commitment to be successful. It also takes a great deal of planning and forward thinking. The old saying goes “Failing to plan is planning to fail”.
